SEO - Search Engine Optimisation

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Think about what you do when you look for something on the internet? You would probably go straight to Google, Bing or another search engine and type in the keywords you think are significant to what you're looking for. After which you will probably only pay attention to the results listed on the first two pages.

Getting your business to appear on these initial pages is vital to driving traffic to your website and converting them into sales!

SEO or Search Engine Optimisation aims to do just this, by evaluating a number of factors that contribute to a high ranking in these search engines index, the higher the rank, the closer to page one your site will be.

Here's a summary some of these factors:

  • Keywords in the titles of your pages.
  • The meta descriptions that you have for each of your pages.
  • Keywords in the headings in your content.
  • The relationship between these headings and the content that surrounds them.
  • Links to your site from other reputable sources ( e.g. directories for your business type).

We will then look at your market and several of your competitors and try to fine tune these factors to help maximise your position in search engines.